CriticalWP Privacy Policy

Last Updated: August 18, 2025

This Privacy Policy describes how CriticalWP (“Company,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you use our website, products, and services (collectively, the “Services”).

By accessing or using our Services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information to provide and improve our Services. The types of information we collect include:

A. Information You Provide to Us When you interact with us through contact forms, quote requests, or direct email, you may provide us with personally identifiable information, such as your:

Name
Email address
Phone number
Company name

B. Information We Collect Automatically When you visit our website, we automatically collect certain information about your device and your activity. We use several third-party services to help us with this data collection:

Google Analytics: We use Google Analytics to understand how visitors interact with our website. This service collects data such as your IP address, browser type, pages visited, and time spent on our site. This information helps us analyze our website traffic and improve user experience.
Hubspot: We use Hubspot as our Customer Relationship Management (CRM) platform. It helps us manage and track our interactions with you. When you fill out a form, your information is stored in Hubspot so we can effectively communicate with you.
Hotjar: We use Hotjar to better understand user behavior. Hotjar helps us analyze how visitors navigate and interact with our website by providing heatmaps, session recordings, and surveys. This data is aggregated and does not identify you personally.
Microsoft Clarity: Similar to Hotjar, we use Microsoft Clarity to understand how users engage with our site. It captures user interaction data such as mouse movements, clicks, and scrolls, which helps us identify usability issues and improve our website’s design.

This information is generally non-personally identifiable and is used to analyze trends, administer the site, track user movement, and gather broad demographic information for aggregate use.

2. How We Use Your Information

We use the information we collect for various purposes, including:

To provide and maintain our Services.
To communicate with you and respond to your inquiries.
To send you marketing and promotional materials, unless you have opted out.
To analyze and monitor the usage and performance of our Services.
To improve our website, products, and Services.
To detect, prevent, and address technical issues or security breaches.
To fulfill our legal and contractual obligations.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information with third parties only in the following circumstances:

Service Providers: We share your information with trusted third-party service providers like Google Analytics, Hubspot, Hotjar, and Microsoft Clarity to assist us in operating our business and providing our Services. These providers are bound by confidentiality obligations and are not allowed to use your personal information for their own purposes.
Legal Requirements: We may disclose your information if required to do so by law or in response to a valid request from a government or law enforcement authority.
Business Transfers: If CriticalWP is involved in a merger, acquisition, or asset sale, your information may be transferred as a business asset.

4. Your Data Rights

Depending on your location, you may have certain rights regarding your personal information under applicable data protection laws, such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). These rights may include:

The right to access, update, or delete the information we have on you.
The right to withdraw consent where you have previously given it.
The right to object to us processing your personal information.
The right to receive your personal data in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us at the email address provided below.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

6. Children’s Privacy

Our Service is not intended for use by children under the age of 13. We do not knowingly collect personally identifiable information from children under 13.

7. Security of Your Information

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us: